International Award for License Management Specialist B-lay (Press Release English)

04 nov '15 - Mark van Wolferen - share: LinkedIN Mail

Company helps multinationals avoiding claims that may run into millions of dollars.

B-lay, specializing in software license management, has won the Partner of the Year ITAM Review Excellence Award. This is a highly acclaimed international recognition for the company that helps organizations worldwide to prevent financial claims which may run into millions of dollars by setting up and managing a solid software license administration in order to alleviate legal risk, and facilitate compliance with all contract clauses and conditions.

Preventing financial risk

Often, organizations are not aware of the contractual details in their software licenses, let alone the huge financial risk involved. Changes, including new job positions, mergers and acquisitions, or new business models, typically lead to the fact that software licenses need to be revised because they no longer reflect the conditions for which the contracts were set up. Such a situation may result in massive financial claims from software publishers if an organization fails to discuss the underlying changes with the licenser. Seasoned B-lay employees are assisting companies worldwide in clarifying financial and operational risk that may easily occur if software licenses are not in order or out-dated.

Mark van Wolferen, B-lay’s founder and managing director: ‘We quantify every risk involved, based on the bare facts that are relevant to the legally binding software license situation at hand: what programs are in place and being used, and what exactly does that mean? This way we are able to show our customers what choices can be made to avoid financial risk. Many technical tools and resources are readily available in the markter but we supply organizations with the knowledge and exertise to collect and interpret all raw data. This is a tremendously important and meticulously precise job as only one subsentence in a license contract may make a multimillion dollar difference.’

International recognition            
ITAM Review, an international community of IT Asset Management experts, chose B-lay as Partner of the Year 2015 out of 100+ nominees from 19 countries. Only weeks before winning their ITAM Excellence Award, B-lay had been nominated in the ‘FD Gazellen’ award category for the fastest growing companies in The Netherlands, issued by the Dutch equivalent of the Financial Times.

Van Wolferen: ‘Within the vast field of IT and Software Asset Management B-lay specializes on the critical and fundamental issue complex of license management. Closely cooperating with other specialist is therefore of the essence. The fact that our partners, with whom we work together so intimately, have chosen B-lay to receive this award makes us extremely proud. The ITAM Partner Award is a tremendous recognition for our enthusiastic international team of young and highly skilled employees, who on a daily basis continue to analyze and manage the software licenses of organizations from all over the world. Although license management still remains somewhat underestimated, the financial consequenses should be recognized for they can be enormous.’


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