About b.lay & contact

The License Management Company!

b.lay was founded with the simple philosophy that at the core of the software asset management process there must be a consistent, well structured and reliable record of the facts. Our goal is to be innovative and to realize long term concepts that provide clarity and tangible benefits to our clients whilst keeping an open mind by learning from others and staying true to our personal beliefs.

b.lay solutions help your business to discover the opportunities to be gained through the effective use and management of software assets. We offer a range of practical solutions and a logical combination of services and software that enable you to take control of your software assets. Our clear-cut and practical procedures are cost effective and benefit from rapid and agile implementation. We convert the fog of complexity into a few simple steps and can help you identify opportunities for consolidation and optimization.

Download: b.lay's Service Offerings Brochure

 

Contact us

Netherlands

+31 88 0233 700 
info@b-lay.com
Maliebaan 79
3581 CG Utrecht
Netherlands
Route

Romania

info@b-lay.com
28 Chiparosului Str.
Bucharest 031122
Romania

United States

info@b-lay.com 
60 State Street, Suite 700
Boston, MA 02109
United States

 

 

Who we are

We have an optimistic and honest view of life, and apply this when doing business. We believe in freedom and creating space where each individual is unique and has its own space.

 

Our values & principles

By doing good we will receive good. Our main objective is to build and grow adequate resources and revenue to be able to contribute to the well being of our partners & customers, and providing our people a way to develop themselves in a fun and challenging environment. We are proud of who we are but do not believe in advertising this. Who we are should be experienced and not explained. 

We strive to simplify the experience of accessing data and turning it into relevant transparent information. The best experience is one that introduces simplification and thus creates understanding and value.

Simple is how users should interact with information around complex issues. We ought to provide the expertise to turn the complexity into simple manageable parts that our customers can process. If done via systems we ensure the interface for all involved will be clear and simple to use.

To us intuitive, personal and fun are means to provide the required simplicity. This applies to the way we work and to what we deliver. “If you are not having fun while reaching your objectives, how much fun will your goal be?”.

We commit to sustainable business practices for the good of the environment and people around us. 

We recognize our responsibility to society, and believe that by doing good, we will receive good. Therefore, our main objective is not to maximize revenue, but to contribute to the well-being of our partners, customers, and employees.

WHAT WE DO

Our mission is to close the gap between software vendors and end-users, rebuild trust, and share knowledge by providing consistent, accurate records of the facts. In our experience, the best ways to do this are through clear communication and simplicity.

In a world of innumerable information sources, our goal is to simplify the entire process of gathering, analyzing, reporting, and acting on data. When the whole process is as simple and easy to understand as possible, the experience creates the understanding and value our clients need to maximize their software investments.

License management and software compliance are complex issues. Our expertise allows us to turn all the complex data and analysis into simple, manageable parts that our customers can actually understand and use.



OUR MAIN OBJECTIVES

Simplify IT Asset Management (ITAM) information for all parties who are affected by the lack of transparency in the IT market.

Provide business value based on the simplification of ITAM information. If we are not able to provide a simple overview, we will work as long as it takes to provide an understandable situation.

Drive innovation through quality improvement.

How B.LAY can help you

Our focus on simplicity, accuracy, and communication allows our clients to use their software assets more effectively.

  • We simplify your data and turn it into relevant information
  • We help you benefit from your rights
  • We support you during your audit
  • We complete the audit process faster and with fewer problems
  • We discover opportunities for growth and improvement
  • We monitor your active contracts with software publishers
  • We offer you Zyncc, our secure, user-friendly and online license management tool 

Contact us

Discover how b.lay can help your business improve – contact us today!

Contact us

Address

Maliebaan 79
3581 CG Utrecht
Netherlands

Route

By car
 

By public transportation